Eat Slower.

Everyone at Mimi's has done this at least once. Some of us more than we'd like to admit.

You've felt this before.

One bite too fast — too greedy, too eager — and something sharp spreads across your forehead like someone flipped a switch.

It lasts about 20 seconds. Your brain registers cold on the roof of your mouth and briefly panics. Blood vessels constrict. Then release. Then you're fine.

Scientists gave it a 30-letter name: sphenopalatine ganglioneuralgia.

What does everyone else call it?

Need a nudge? Think about the last time you ate ice cream too fast. What did you say happened to you?

Stage 2 Complete!

Brain freeze. The unofficial tax on eating ice cream too fast. Next time it hits, you'll know it by its full name — sphenopalatine ganglioneuralgia.

Maybe slow down next scoop. Maybe don't.

You've earned this month's Stage 2 reward:

Continue to Stage 3 →

Stage 3 is the final stage — finish it for a free regular shake.
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