Legal

Privacy Policy

How Mimi's Sweet Treats handles your information.

Effective date: January 1, 2025  ·  Last updated: March 2026

Mimi's Sweet Treats ("we," "us," or "our") operates the website mimissweettreats.com. We respect your privacy and are committed to being transparent about how we collect and use information. This policy is straightforward — we're a small family business, not a data company.

1. Information We Collect

We collect minimal information, and only in two ways:

  • Contact form submissions — If you reach out via our contact form, we receive your name, email address, phone number (if provided), and message. This is used solely to respond to your inquiry.
  • Analytics data — We use Google Analytics 4 (GA4) to understand how visitors use our site. This includes anonymous data like page views, session duration, device type, and approximate location (city/region). No personally identifiable information is collected through analytics.

We do not collect payment information. All transactions happen in-person at 320 Main Street, Delta, CO.

2. How We Use Your Information

  • To respond to questions, inquiries, and party booking requests.
  • To improve our website based on anonymous usage patterns.
  • To measure the effectiveness of our Google Ads campaigns (conversion tracking only).

3. Google Analytics & Google Ads

We use Google Analytics 4 (GA4) with IP anonymization enabled. Google Analytics collects anonymized behavioral data to help us understand site traffic. We also use Google Ads conversion tracking to measure the performance of paid advertising.

Google's data collection is governed by Google's Privacy Policy. You can opt out of Google Analytics tracking via the Google Analytics Opt-out Browser Add-on.

We do not use Google Analytics data for any advertising targeting or remarketing.

4. Cookies

Our site uses cookies placed by Google Analytics to distinguish returning visitors and track sessions anonymously. These cookies do not identify you personally.

You can disable cookies in your browser settings at any time. Doing so will not affect your ability to browse or use this website.

5. Contact Form Submissions

When you submit a message through our contact form, your information is sent directly to our business email at mimis.josephsutliff@gmail.com.

We use your contact information only to respond to your specific request. We do not add you to mailing lists, share your data with third parties, or use your contact details for any purpose other than responding to you.

6. Third-Party Links

Our website links to third-party services such as Google Maps, Facebook, Instagram, TikTok, and YouTube. Clicking these links takes you away from our site and subjects you to those platforms' own privacy policies. We are not responsible for the privacy practices of third-party sites.

7. Children's Privacy

Our website is not directed to children under 13. We do not knowingly collect personal information from children. If you believe a child has submitted personal information through our contact form, please contact us and we will remove it promptly.

8. We Do Not Sell Your Data

We do not sell, rent, trade, or otherwise transfer your personal information to any outside party — ever. We're a family-owned ice cream parlor, not a data business.

9. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we'll update the "Last updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of our website after changes constitutes acceptance of the updated policy.

10. Contact Us

If you have any questions about this Privacy Policy or how we handle your information, please reach out:

Questions? We're always happy to talk — we're real people right here in Delta, CO.

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